It is safe to say that going digital exposes nascent enterprises to international counterparts who enjoy some basic standards that make them globally competitive. This reflects a somewhat simultaneous relationship between the AfCFTA and the digital economy. The digital economy can facilitate multiple value chains and lessen the traditional boundaries for the exchange of goods and services thereby improving the effectiveness and gains of the AfCFTA. Nevertheless, it is not the digital economy alone that stands to gain from the free trade area. As a result of the scale economies that will arise as member countries open up their markets, instalment of digital infrastructure shall become cheaper, thus making Single Digital Market’s dream by 2030 a realistic target. Moreover, the cost of data infrastructure needed to expand internet penetration further in Africa, which is a requisite in achieving a single digital market on the continent, will be cheaper if the said infrastructure serves wider markets. According to Ajay Kumar Bramdeo, the African Union’s ambassador to the United Nations in Geneva, “E-commerce has the potential to lift intra-African trade from the current rate of 18% and to boost Africa’s share of global trade, currently estimated at less than 3%”. With E-commerce, boosting Intra African trade and achieving the main objective of the AfCFTA will be made easier. The AfCFTA has the prospects to expand E-commerce as internet and mobile phone penetration across Africa has been consolidated. Furthermore, with significant gains already being harnessed in Africa’s digital space despite the impediments caused by the lack of integration, the full implementation of the AfCFTA will see businesses achieving their full potentials. For example, the trade bloc will provide access to a single digital market for the thousands of digital startups and e-commerce services on the continent. Like every initiative in the digital age, the AfCFTA holds a promise of serving as an essential catalyst for the digital economy by facilitating more trade within Africa. By easing customs procedures and removing red tapes, the implementation of the AfCFTA will create up to $292 million in potential income gains. According to the World Bank, it is expected to lift 30 million people out of extreme poverty and raise the incomes of another 68 million living in moderate poverty. The adoption of the African Continental Free Trade Agreement (AfCFTA) promises to bring together over 1.2 billion people to a single market with a combined Gross Domestic Product (GDP) of more than 3 trillion dollars. This article was published originally by the Centre for the Study of the Economies of Africa (CSEA) here on March 4, 2021.